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4 Effective Digital Marketing Strategies for the Legal Industry
As more and more people use the internet to search for solutions, it has become imperative for every business to establish a strong online presence. Today, customers have a variety of options on the internet. If your business does not offer the kind of value the customers have come to expect, they will quickly move on to a competitor.
In the legal professions, having a solid digital marketing strategy can help you win a ton of clients. This is down to the fact that people are always searching for answers on legal matters. This provides great opportunities for solicitors to provide legal guidance, and in the process, win the trust of potential clients. Let’s take a look at 4 of the most effective digital marketing strategies for solicitors:
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Content marketing is all about publishing, valuable content to inform and engage readers, while also marketing your brand. On the internet, people are always in search of solutions, which is why content is king. If you can provide answers or solutions to many of the problems people face every day, then you are providing value, which is what matters most. When readers come across your content, they should get the impression that you know what you’re talking. And when they need further legal assistance, you are one of the first experts they will likely turn to.
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Search engine optimization comprises a number of strategies to make your website more visible on Google, Bing and other search engines. When people search for solutions on Google, they will often choose from among the top ten search results. Rarely will they click on to the second page and beyond. With a good SEO strategy you can bring your website to among the top 10 results for a range of relevant terms/keywords. Some of the top techniques used to rank sites include: keyword research, content marketing, on-page optimization, and social media marketing.
Social media marketing
Any business without a presence on social media is missing out in a big way. Currently, nearly everyone has a least an account on one of Twitter, Facebook, Linked In or Instagram. You can reach out to your potential customers by sharing valuable insights on these platforms of setting up engaging activities, such as giveaways. An advantage of engaging customers on social media is that communication is likely to be more personal, such as when responding to private messages.
Pay per click advertising
One of the quickest ways to drive targeted traffic to your site is running a PPC campaign. You just need to have a landing page set up, and then an Adwords campaign to direct traffic to that page. PPC may be relatively costly but it’s often worth it because it brings in instant results.